Strategic & Financial Advisory
Practical advisory work for founders, owners, and operators.
Rachel Aidan has spent more than two decades building, operating, and advising businesses. She works privately with founders, owners, and operators to stabilize finances, clarify decisions, and put operating systems in place.
Strategy & Financial Clarity
Cash flow modeling and financial projections
Financial visibility and reporting
Capital allocation and tradeoff analysis
Profitability and incentive structure design
Operating Model & Performance
Operating structure design
KPI definition and performance tracking
Execution cadence and accountability systems
Organizational focus and prioritization
Governance & Decision Effectiveness
Board formation and governance frameworks
Owner and founder decision support
Responsibility and accountability design
Stakeholder alignment
Growth, Capital & Transition
Fundraising strategy and preparation
Marketing budgets and ROI analysis
Growth readiness and transition planning
Risk assessment and scenario evaluation
Founder & Operator Advisory
Integrated financial and operational advisory
Decision containment during periods of pressure or change
Synthesis across money, structure, people, and responsibility
HOW I WORK
All work begins with a complimentary assessment call.
This call is used to:
understand your business and current challenges
determine whether my advisory work is a fit
clarify next steps
If you have an existing business and need clarity across finances, operations, and decision-making, you can request an initial conversation below.